Twitter hashtags (i.e., keywords preceded by the # symbol) can be used in a variety of ways to find, attract, and retain customers. Whether you’re building a business or personal brand, you should be connecting and communicating with people on Twitter. Hashtags are an important part of that communication process.
It only takes a second to add a hashtag symbol in front of a word, but it does take longer than a second to use hashtags effectively for digital marketing. Here are five tips to successfully integrate hashtags into your marketing strategy:
1. Include Hashtags in Your Twitter Bio
Use specific hashtags that people might search for to find a business or person like you within your Twitter bio. Don’t overload your bio with hashtags though! Make sure your bio explains who’s behind the Twitter account first and foremost!
A few relevant hashtags can be included within the bio description or appended to the end of the bio. However, more than three hashtags gets spammy and will actually annoy other Twitter users. Don’t undo your hard work by overusing hashtags.
2. Use Hashtags in Your Tweets
Using hashtags within your tweets helps other people find them. For example, if you’re a scrum master tweeting about agile project management, then you should definitely consider including the #scrum hashtag.
People can search Twitter posts for specific hashtags. If you’re trying to build your online audience and influence around a specific subject, it makes sense to use hashtags related to that subject in your tweets.
3. Find Content by Searching for Hashtags
Want to find tweets about a specific subject? It’s easy with hashtags. You can search for hashtags in posts using the Twitter search form or you can use a third party tool like hashtags.org to find them.
If you use a social media monitoring tool like Hootsuite or Sprout Social for social media listening and management, you can add specific hashtags into your lists of monitored keywords, so you see all of the Twitter posts published using those hashtags in real-time. This makes it very easy to jump into relevant conversations!
4. Create Your Own Hashtag for Your Brand and Conversations
If you’ve trademarked your brand, then you can feel free to turn your brand name into a hashtag. You can also turn phrases or other text identifiers related to you or your business into hashtags.
For example, many companies run promotions that include specific hashtags. Even television shows encourage viewers to tweet about their programs using specific hashtags. If you can convince people to tweet using your hashtag, it’s just one more way you can build your brand reputation and influence, which could turn into sales!
5. Communicate in Real-Time with Tweet Chats
Tweet chats are pre-scheduled (but they can be unscheduled), real-time conversations between groups of Twitter users. For example, the scrum master in #2 above might schedule a tweet chat to answer questions. By including a specific hashtag created for that tweet chat in every tweet published as part of the chat, all participants can easily follow the conversation