These days, finding new clients is definitely not an easy task, especially if you don’t have enough resources and money. Online marketing strategies change all the time, and we need to keep track of new trends on a daily basis in order to succeed with your strategy. Here are 3 tips that will help you improve your company’s online marketing strategy efforts and gain more customers in general.
Spend your money on content
Content is a king but still, there are a lot of companies that are not producing content on a monthly basis. Creating a content marketing strategy is not enough, companies should think about the quality of the content, because this what matters most. Quality content can attract a new audience and also retain your current audience. There are plenty of ways to spend your money on content. In my opinion, companies should spend on publishing relevant content on big blogs, focusing on link building tactics, and creating absolutely amazing content in the internal blog.
Engage with your Social Media audience
Social media is taking over the world, and there are already millions of users spending few hours per day on Facebook, Twitter, LinkedIn etc. Companies need to develop their social media strategy with a focus on user engagement. Besides the fact that you should attain as many as followers as you can by posting posts, answering questions etc., companies need to find out exactly what attracts their followers and then use different tactics that eventually will help the company reaching a larger audience. Also, don’t forget to publish your content on your social media channels.
*pro tip – Use “start a fire” in order to get more traffic to other blog posts that you want to promote.
Optimize Your Website and Email Marketing for Mobile
This may seem an obvious tip but, you would be surprised to know that many prestigious companies still haven’t optimized their marketing efforts for mobile use. My advice is to make sure that it is comfortable to access your digital content via mobile phone. It’s 2017, the number of mobile users is rising and people are accessing email, web etc. through mobile. Before starting an email marketing campaign, send yourself a test email and check out how it looks like on mobile.