Face it. Social media is time-consuming, especially when you work with a lot of clients. At the same time, a successful business requires compelling content creation and cultivating meaningful engagement with your community. Here are ten productivity hacks to get you on top of your social media game.
Batching is a productivity hack helping you to work efficiently by doing similar tasks in one “batch” of time instead of switching from one task to another in the same period. You can tackle in batches editorial planning, creating images and scheduling social media promotion. Already using the Pomodoro Technique? Batching will do wonders for you!
2. Use tools to schedule your social media posts
Create a social media calendar based on popular hashtags. Take one day per week to schedule your posts with tools like Buffer, Hootsuite and Edgar. Don’t work with Facebook open in the background. It will only be a distraction. Set aside specific hours of the day to engage with your community on social media.
3. Reuse your content
At least 80% of the content you share, should be new and fresh. Still, there’s no need to be in content production mode all the time. Occasionally, the same blog posts, videos or webinars can be shared again. Or just convert one format into another. A blog post can very well become an infographic.
4. Use smart automation
Use automation, but be smart about it! Schedule repetitive social media tasks with IFTTT (If This Then That). You can set IFTTT to receive a custom email each time someone asks you a question on Twitter. Zapier automates tasks between online services. For example, when you upload a new video to your YouTube channel, Zapier will send out a tweet.
5. Hire a virtual assistant
Learn to delegate low dollar value tasks to a professional who would be happy to support you. A virtual assistant can manage your daily social media tasks. This way you get to focus on the most important aspects of your business.
6. Manage information intake
Tracking down new content can take up a lot of time. Set a specific span and use platforms such as Storify and Curata to find personalized content recommendations.
7. Change your scenery
Working from a different place at least once per week increases your creativity. Co-working spaces or cafés for digital nomads are always a good idea. A great opportunity to meet people, network and let your inspiration flow.
8. Forget multitasking
Multitasking is procrastination in disguise. Shifting from one task to another is time-consuming and energy depleting for your brain. Focus on one task at a time. Once you get one down, start a new task. It’s also a great way for you to experience a sense of completion and achievement.
9. Start measuring
Do you know if you are hitting the mark or falling through on social media? Run a social media report at the end of every week. Do an 80/20 analysis. What posts are performing well? Who are your top followers and influencers? The following week, keep only the 20% actions producing your best results on social media.
10. Learn to say NO
You don’t have to be everywhere. Managing multiple social media channels is no piece of cake. Focus only on the relevant ones for your business. Be visible on the channels where your audience is. A strategic and focused approach will pay off in the long run.